Hey, I did that!

Drive increased top-line sales and profitability through an audit of the client’s Amazon site merchandising and advertising program.

Analysis: Site product characteristics, overall brand sales on Amazon and D2C, Amazon advertising spend and paid sales.

Recommendation: Keep doing what you're doing with on-site presence save for a few suggested refinements. Introduce a strategic foundation for product variation and reset the advertising program which had seen profitability dip in the last 12 months. 

A recommendation for product variation that would increase brand results against organic search, reducing spend and dependency on 

paid advertising.

Additionally and outlined advertising reset to boost ROI +40%.

Reduced returns in ad metrics, from the client’s Amazon Advertising Agency of two years.

Analysis: Advertising agency methods, execution, and KPIs as well as the brand’s product opportunity on Amazon.

Recommendation: A new strategy (with measurable goals and KPIs) and an agency switch due to misalignment.

Within one month of switching agencies, the client saw a massive and immediate improvement in ad profitability (+32%) and an increase in topline advertising revenue (+10%).

A $10,000+ savings in annual agency fees.

Client's large Sales & Marketing team wanted to supercharge eCommerce performance and they lacked visibility on ROI of marketing spend. 

Analysis: Company's sales & marketing objectives and historical results. Interviews with employees at various levels of the team on challenges and successes. What was getting in the way of their ability to drive revenue?

Recommendation: A reorganization for not just the digital team but for the entire organization and a short-list of process resets to reduce inefficiency issues raised by the majority of the team and to improve insights broadly.

An organizational blueprint for the head of the Sales & Marketing department that integrated eCommerce, traditional sales and marketing in order to increase performance and improve executive visibility.

This comprehensive presentation included clarified, aligned team KPIs; a recruiting roadmap missing skill-sets to modernize capabilities; a process improvement map to increase time and people efficiency and remove blockers to Omni-Channel revenue growth.